What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand's visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

What are the benefits of automating SEO processes with AI?

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

How do I know if my brand appears in generative engines such as ChatGPT or Perplexity?

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Can you help me train my team in the use of AI for SEO?

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

What is the difference between traditional SEO and SEO with artificial intelligence?

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

What is source building and why is it important for AI SEO?

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Can I contract only part of the service, such as the GEO audit or training?

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand's objectives, resources, and stage of development.

Do you offer services for local SEO or for brands with an international presence?

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

What tools do you use for AI-powered SEO automation?

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team's needs.

How can I start working with you?

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.

In-house workshops and training sessions

Train your team in the practical use of AI tools for SEO. We design customized training courses with workflows that can be applied from day one.

Competitive advantage begins with a team that masters generative SEO.

Request a quote

Practical training for teams seeking concrete results

We design SEO training for teams looking to incorporate artificial intelligence into their daily workflows.

More than just theory, we deliver tools, prompts, processes, and criteria that can be immediately applied to technical, editorial, and generative SEO strategies.

Training tailored to your industry and level of digital maturity

Each in-house SEO workshop is tailored to the context of your business: objectives, current tools, type of team, and available resources.

Real cases, prompts, and actionable flows

Learn how to integrate AI into key tasks: keyword research, content generation, technical optimization, and search intent analysis.

Strategic thinking, not just tools

We train your team to know when and how to apply AI, without losing sight of high-impact SEO.

Operational flexibility: virtual or in-person

We offer AI-powered SEO training in virtual, in-person, or hybrid formats, depending on your organization’s needs.

Practical training for teams seeking concrete results

Training tailored to your industry and level of digital maturity

Each in-house SEO workshop is tailored to the context of your business: objectives, current tools, type of team, and available resources.

Real cases, prompts, and actionable flows

Learn how to integrate AI into key tasks: keyword research, content generation, technical optimization, and search intent analysis.

Strategic thinking, not just tools

We train your team to know when and how to apply AI, without losing sight of high-impact SEO.

Operational flexibility: virtual or in-person

We offer AI-powered SEO training in virtual, in-person, or hybrid formats, depending on your organization’s needs.

Train your team in the skills that define the new SEO

Schedule a call or request a proposal to implement artificial intelligence training applied to SEO, designed specifically for your team.

Schedule a call, Request a proposal

In-house workshops and training sessions

Competitive advantage begins with a team that masters generative SEO.

Practical training for teams seeking concrete results

Training tailored to your industry and level of digital maturity

Real cases, prompts, and actionable flows

Strategic thinking, not just tools

Operational flexibility: virtual or in-person

Practical training for teams seeking concrete results

Training tailored to your industry and level of digital maturity

Real cases, prompts, and actionable flows

Strategic thinking, not just tools

Operational flexibility: virtual or in-person

Other solutions

Personalized GEO consulting

Visibility audit in generative engines

SEO automation with AI

Train your team in the skills that define the new SEO