Frequently Asked Questions

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand’s visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand’s objectives, resources, and stage of development.

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team’s needs.

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.