What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand's visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

What are the benefits of automating SEO processes with AI?

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

How do I know if my brand appears in generative engines such as ChatGPT or Perplexity?

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Can you help me train my team in the use of AI for SEO?

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

What is the difference between traditional SEO and SEO with artificial intelligence?

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

What is source building and why is it important for AI SEO?

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Can I contract only part of the service, such as the GEO audit or training?

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand's objectives, resources, and stage of development.

Do you offer services for local SEO or for brands with an international presence?

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

What tools do you use for AI-powered SEO automation?

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team's needs.

How can I start working with you?

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.

Caso de Éxito Olmeca Tequila: SEO Global con IA

Transforming the global visibility of an iconic Pernod Ricard brand through SEO and artificial intelligence

Olmeca Tequila is part of House of Tequila, a strategic unit of the Pernod Ricard group, a world leader in premium wines and spirits with a presence in more than 160 countries.

As one of the most recognized brands in the global portfolio, Olmeca represents the authenticity of Mexican tequila and is actively marketed in key markets such as the United Kingdom, South Africa, Eastern Europe, and Asia.

At Prismatic SEO Lab, we have been working with Olmeca for more than four consecutive years, developing a solid strategic partnership aimed at scaling its organic presence in multiple global markets. This long-term relationship has allowed us to build a technical, sustainable, and adaptive SEO strategy aligned with the constant evolution of the digital ecosystem.

We currently work with a dual approach: strengthening your positioning in traditional search engines and optimizing your visibility on generative search platforms, such as ChatGPT, Google Bard, and Bing Copilot.

Next-generation SEO strategy

With the transformation of search habits through conversational AI, we redefined Olmeca’s strategy to maximize its organic relevance in emerging ecosystems based on prompts, user intent, and semantic context.

Technical automation and artificial intelligence applied to SEO

We turn technical complexity into a competitive advantage through an ecosystem of AI-powered solutions.
Our focus: more agile, sustainable optimizations aligned with the real priorities of today’s search engines.

Key impact areas:

Implementation of intelligent tagging and rich data systems to improve semantic understanding of the site.

Automation of key pieces of structural content (such as accessibility attributes and metadata), elevating technical performance at scale.

Advanced monitoring of technical errors using algorithmic detection and prioritization tools.

Continuous optimization of key HTML elements and page architecture, aligned with AI-first criteria from the design stage.

Our approach not only reduces operational efforts, but also strengthens the technical health of the site at all levels, preparing it to respond consistently to traditional and generative search engines.

Key actions:

Designing a Generative Engine Optimization (GEO) strategy focused on generative AI engines.

Optimizing evergreen and tactical content to improve its appearance in responses generated by platforms such as ChatGPT.

Curating and creating content based on real user questions, aligned with queries prioritized by generative engines.

Mapping mentions and authority sources linked to the generative algorithm of models such as GPT-4.

What did we achieve?

We made the leap from a traditional SEO strategy to an intelligent, automated model that is ready for the AI revolution in search engines.

Key results

+ 35 %: growth in organic sessions in 24 months
+ 15 %: growth in Organic Engagement Rate
5: key international markets optimized with localized content geared toward AI prompts
4: years of continuous strategic collaboration with sustained results and progressive improvement in global visibility

About the brand: Olmeca & Pernod Ricard

Pernod Ricard is the world’s second largest wine and spirits group, with iconic brands such as Absolut, Jameson, Chivas Regal, Havana Club, and Beefeater.

House of Tequila, its unit dedicated to the tequila segment, combines Mexican tradition with a global vision through brands such as Olmeca, Altos, and Avión.
Olmeca Tequila is distributed globally and shows sustained growth in digital positioning, brand recognition, and multicultural content strategy.

With Prismatic and SEO Lab, today we are moving forward together toward new standards of visibility based on artificial intelligence and augmented search systems.

Olmeca Tequila