What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand's visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

What are the benefits of automating SEO processes with AI?

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

How do I know if my brand appears in generative engines such as ChatGPT or Perplexity?

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Can you help me train my team in the use of AI for SEO?

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

What is the difference between traditional SEO and SEO with artificial intelligence?

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

What is source building and why is it important for AI SEO?

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Can I contract only part of the service, such as the GEO audit or training?

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand's objectives, resources, and stage of development.

Do you offer services for local SEO or for brands with an international presence?

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

What tools do you use for AI-powered SEO automation?

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team's needs.

How can I start working with you?

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.

Caso de Éxito GWM México: SEO Automotriz con IA

Consolidating the organic presence of a global automotive company in the Mexican market through strategic SEO and artificial intelligence

GWM Mexico is the national division of Great Wall Motor, one of the most important Chinese automakers worldwide.

Present in more than 60 markets, GWM is recognized for its innovation in smart mobility and its portfolio of brands such as HAVAL, TANK, ORA, and POER, which integrate cutting-edge technology, efficiency-focused designs, and a comprehensive proposal for the future of mobility.

In Mexico, its presence has been strengthened with a corporate website that brings together all the lines available in the country, operating centrally with local visibility and connecting users with models such as HAVAL H6, JOLION, TANK 300, POER500, and others.
At Prismatic SEO Lab, we have accompanied GWM Mexico over the last year, promoting a technical, intelligent SEO strategy focused on differentiating itself from both its direct competitors and its own dealer network.

The approach has been clear: to build a solid digital presence prepared for the organic and generative search environment, with a special focus on local growth, without falling into duplication or loss of authority.

Next-generation SEO strategy

We focused on boosting the organic performance of the official website, combining a strategic editorial approach with advanced technical automation and artificial intelligence practices.

The goal was twofold:
To improve the main domain’s positioning in traditional search engines, and
to prepare content structures and technical signaling for conversational search environments, such as ChatGPT, Bing Copilot, and Perplexity.

Technical automation and artificial intelligence applied to SEO

We transform the technical complexity of an automotive web architecture (with multiple models, product families, and localized pages) into a scalable, optimized SEO system governed by clear structures.

Key areas of impact:

Application of semantic tagging and AI-automated structured data to improve understanding of models and technical specifications.

Automated generation of attributes such as alt texts and vehicle descriptions, adapted to algorithm-friendly criteria and real people.

Optimization at the sitemap, metadata, internal links, and HTML hierarchy levels, aligning technical logic with end-user behavior.

Continuous technical validation and monitoring using predictive detection tools to prevent crawling and indexing errors.

Our approach not only improved the technical health of the site, but also reduced operating times and ensured SEO consistency in an ecosystem that includes multiple players: brand, distributors, and technology integrators.

Key actions:

Definition and implementation of a GEO (Generative Engine Optimization) strategy focused on frequently asked questions about models, features, and comparisons.

Development of content optimized for prompts and long-tail searches on sustainable mobility, local availability, and real use cases.

Semantic differentiation between the main domain and dealer sites, avoiding keyword cannibalization and loss of authority.

Use of artificial intelligence to guide editorial decisions based on search intent and emerging interests detected by conversational engines.

What do we achieve?

We build a robust SEO foundation that is ready for the constant evolution of search engines.

Key results (last 6 months)

+ 46 %: increase in total organic clicks
+ 7 %: increase in SEO impressions nationwide
+ 383 %: growth in clicks for strategic non-branded terms
100 %: Structured strategy that prevented cannibalization between GWM sites and distributors

About the brand: GWM Mexico

Great Wall Motor (GWM) is one of China’s leading car manufacturers and a pioneer in sustainable mobility technology. Its focus on automotive intelligence, electrification, and user-centered design has positioned its brands as emerging benchmarks in the global industry.

GWM Mexico is its national subsidiary, with a recently launched digital ecosystem that brings together its entire commercial offering for the Mexican market under a single domain.
Its rapid growth, combining innovation, technology, and an accessible value proposition, positions it as one of the automotive brands with the greatest potential in the country.

With Prismatic and SEO Lab, GWM Mexico is moving towards a visibility model based on technical performance, semantic differentiation, and adaptation to new search models powered by artificial intelligence.

GWM México