What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand's visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

What are the benefits of automating SEO processes with AI?

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

How do I know if my brand appears in generative engines such as ChatGPT or Perplexity?

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Can you help me train my team in the use of AI for SEO?

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

What is the difference between traditional SEO and SEO with artificial intelligence?

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

What is source building and why is it important for AI SEO?

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Can I contract only part of the service, such as the GEO audit or training?

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand's objectives, resources, and stage of development.

Do you offer services for local SEO or for brands with an international presence?

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

What tools do you use for AI-powered SEO automation?

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team's needs.

How can I start working with you?

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.

Customized GEO consulting

We analyze your content and digital presence to define a strategy tailored to the new generative search. Includes diagnosis and implementation roadmap.

Visibility begins with understanding how AI perceives your site and how you can influence it.

Request your GEO audit

Benefits/differentiators:

Improve your search engine performance with AI-powered insights and strategic consulting designed for scalable growth.

Request your GEO audit

Visibility diagnosis in generative engines

We identify how your brand appears (and how it doesn’t) on engines such as ChatGPT, Gemini, Bing Copilot, or Perplexity, under key prompts for your industry.

GEO competitive analysis

We compare your presence with that of your main competitors in different regions, types of questions, and sources cited by AI.

Strategic roadmap tailored to your brand

We design a specific plan with technical actions (schema, content structure), source building tactics, and content generation for relevant prompts.

Link to sources that feed the AI

We help you integrate your brand into the ecosystem of media, forums, and sites that generative engines prioritize when building their responses.

Benefits/differentiators:

Improve your search engine performance with AI-powered insights and strategic consulting designed for scalable growth.

Request your GEO audit

Visibility diagnosis in generative engines

We identify how your brand appears (and how it doesn’t) on engines such as ChatGPT, Gemini, Bing Copilot, or Perplexity, under key prompts for your industry.

GEO competitive analysis

We compare your presence with that of your main competitors in different regions, types of questions, and sources cited by AI.

Strategic roadmap tailored to your brand

We design a specific plan with technical actions (schema, content structure), source building tactics, and content generation for relevant prompts.

Link to sources that feed the AI

We help you integrate your brand into the ecosystem of media, forums, and sites that generative engines prioritize when building their responses.

Get ready to lead the future of SEO

Schedule a call with our team or request a personalized quote.
Give your digital strategy the focus that the new generation of search demands.

Schedule a call, Request a quote

Customized GEO consulting

Visibility begins with understanding how AI perceives your site and how you can influence it.

Benefits/differentiators:

Visibility diagnosis in generative engines

GEO competitive analysis

Strategic roadmap tailored to your brand

Link to sources that feed the AI

Benefits/differentiators:

Visibility diagnosis in generative engines

GEO competitive analysis

Strategic roadmap tailored to your brand

Link to sources that feed the AI

Other solutions

SEO automation with AI

Visibility audit in generative engines

In-house workshops and training sessions

Get ready to lead the future of SEO