What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a new SEO strategy focused on improving your brand's visibility within AI-powered search engines such as ChatGPT, Google SGE, Perplexity, or Bing Copilot. Unlike traditional SEO, GEO works on how AI selects and synthesizes content to generate complete answers.

What are the benefits of automating SEO processes with AI?

Automation with artificial intelligence streamlines tasks such as keyword clustering, metadata writing, prompt generation, and optimized content planning. This improves team efficiency, reduces operating times, and allows strategies to be scaled more quickly.

How do I know if my brand appears in generative engines such as ChatGPT or Perplexity?

At SEO Lab, we conduct GEO audits that simulate real prompts related to your industry and analyze whether your brand appears, how it does so, and what sources feed that visibility. This assessment allows us to identify strategic gaps and design an action plan.

Can you help me train my team in the use of AI for SEO?

Yes. We offer fully customized in-house workshops and training sessions designed to train teams in the practical use of AI tools applied to SEO. The sessions focus on real workflows and are tailored to the needs and technical level of the team.

What is the difference between traditional SEO and SEO with artificial intelligence?

Traditional SEO is based on optimizing for algorithms focused on keywords and backlinks. AI SEO, on the other hand, focuses on how artificial intelligence interprets, synthesizes, and responds to information. This involves working with structured content, semantic search, and authority signals adapted to new engines.

What is source building and why is it important for AI SEO?

Source building is the process of integrating your brand into the sources that artificial intelligence consults to construct responses. This includes specialized media, forums, directories, and relevant pages. It is the new equivalent of link building, but adapted to the AI ecosystem.

Can I contract only part of the service, such as the GEO audit or training?

Yes. All of our services can be contracted independently or as part of a comprehensive strategy. Our team can help you prioritize according to your brand's objectives, resources, and stage of development.

Do you offer services for local SEO or for brands with an international presence?

Both. We have experience in both intelligent local SEO strategies and projects with a regional or multilingual focus. We tailor our actions to each market and optimize visibility in different environments, including generative engines in specific languages and regions.

What tools do you use for AI-powered SEO automation?

We use tools such as GPT-4, Claude, Gemini, and our own models trained for specific SEO tasks, as well as automation platforms for metadata generation, keyword clusters, prompts, and editorial planning. All solutions are tailored to your team's needs.

How can I start working with you?

You can schedule a call from our contact page or request a personalized quote. Our team will conduct an initial assessment and propose a plan tailored to your goals, type of business, and available resources.

SEO Lab
Be visible in the era of generative engines.

SEO Lab ensures that you are found by people,
bots and artificial intelligence on all search platforms.

Start now Get to know our services!

GEO
the SEO that doesn’t wait for searches, it creates them.

Pioneering the future of search through AI innovation

SEO Lab, by Prismatic: A comprehensive hub on the evolution of SEO in the age of AI,
where GEO (Generative Engine Optimization) is just one piece of the ecosystem.

Visibility audit on generative engines

Evaluate your brand’s visibility in AI-driven search engines such as ChatGPT, Panda and Perplexity with a focused technical and strategic audit.

Be visible
Customized GEO consulting

Does your team need AI-driven support? Our expert consultants work with your team to develop customized GEO approaches, either through one-off consulting or fully managed services.

Conquer your map
SEO automation with AI

Create, test and launch improvements quickly, ensuring that your highest value pages are indexed and prioritized by search engines and AI platforms.

Activate your SEO
In-house workshops and training

A customized GEO coaching program that combines AI training and practical application to help your team master the new era of SEO.

Power your equipment

Why integrate AI into your SEO strategy?

At SEO Lab we understand that the real change happens when AI tools are integrated into the entire SEO workflow: From keyword research, architecture, content creation, competitive analysis, to technical optimization and conversion.

Automate

Generate briefs, keyword groupings and meta descriptions in minutes, not days.

Be visible

Scale

Create customized content for online stores and local businesses effortlessly.

Conquer your map

Detect

Find positioning opportunities faster with the help of AI – Create: Web architecture and internal links based on NLP (Natural Language Processing).

Activate your SEO

Position

Both in Google's AI, Gemini, and in results from generative engines such as ChatGPT, Gemini or Perplexity.

Power your equipment

Our results
back us up

Request a quote

Organic sessions
+ 35 %: More quality visits without extra investment.; Organic engagement
+ 15 %: Users who interact more with your brand.; Organic clicks
+ 48 %: Increased direct traffic from search engines.; Clicks in strategic terms
+ 383 %: Assured position in key keywords.

GEO that generates impact.

Discover how our customized Generative Engine Optimization (GEO) strategies unlock new growth opportunities.
Each project highlights our collaborative process and focus on high-value AI use cases.

Learn about our success stories

Olmeca Tequila

Organic sessions

+35 %

Organic engagement

+15 %

Optimized international markets

Years of strategic collaboration

GWM México

Organic clicks

+48 %

National SEO impressions

+7 %

Clicks in strategic terms

+383 %

Strategy without cannibalization

100 %

SEOLAB puts you in control, bringing scale and impact to traditional and AI search.

Established and growing companies choose to partner with SEOLAB

Accelerate results with our expert search team

Get to know us

At SEO Lab we bring together expertise in organic SEO, AI automation and generative engine strategies.
Whether you are exploring the potential of Generative Engine Optimization (GEO), looking to scale SEO processes with artificial intelligence, or need strategic guidance to navigate the new search environment, we are here to help.
Let’s build the future of SEO together.

Lucas Magnin

Co-Founder

Joffrey Louveton

Co-Founder

Raquel Gimeno

Senior SEO & GEO Strategy Manager | AI & Data-Driven Decision Specialist

Mafer Montes

Senior Digital Marketing Manager | AI-Powered Campaign Strategist

Carlos Rodríguez

Digital Paid Media Specialist | AI Data Optimization Specialist

Meriem Ghatrif

Senior WordPress Developer | Human-centered AI Specialist

Rebeca Gimeno

AI-Enhanced SEO Copy & Content Specialist

Héctor Muratalla

SEO Specialist | Supporting AI-Led Search Performance

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Oct 8, 2025

Raquel GIMENO

SEO Lab Be visible in the era of generative engines.

GEO the SEO that doesn’t wait for searches, it creates them.

Pioneering the future of search through AI innovation

Visibility audit on generative engines

Customized GEO consulting

SEO automation with AI

In-house workshops and training